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Accomplished entrepreneur, strategic leader, and cross-industry innovator with 28+ years of experience in Silicon Valley, business operations, healthcare advocacy, and nonprofit leadership. Founder and CEO of SiliconHouse, a platform connecting global entrepreneurs to the Silicon Valley ecosystem. Over the past two years, pivoted towards healthcare innovation and aging preparedness, applying analytical and problem-solving skills to educate and transform cultural perceptions around aging, dignity, and long-term care planning. As the sole caregiver for aging parents with multiple health conditions, developed expertise in medical coordination, financial oversight, crisis management, and legal navigation, reinforcing resilience, adaptability, and a commitment to impactful solutions in healthcare and startup ecosystems. Passionate about integrating technology, education, and policy to drive systemic change in how society prepares for and respects the aging process and caregiving journey.
Skills
GRIT.
Work
Experience
Founder and CEO, SiliconHouse
Silicon Valley, California — 2012-Present
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Scaled SiliconHouse into a premier platform for immersive Silicon Valley experiences, hosting 800+ participants from 15+ countries.
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Designed and executed startup validation and corporate growth programs, providing market entry strategies, investor connections, and technical consulting.
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Produced two documentaries in partnership with MeuSucesso.com, engaging over 200,000 subscribers.
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Established SiliconHouse Labs to support startups and corporations with technical consulting and integration services.
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Spearheaded high-impact networking events featuring industry leaders, fostering innovation and business growth.
COO | UGOV Brasil
Bay Area & São Paulo - 2019 – Present
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Launched UGOV, a technology-driven social impact platform focused on enhancing public engagement and direct democracy.
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Led strategic planning and operations, addressing socioeconomic challenges and promoting sustainable community development.
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Collaborated with cross-functional teams to implement data-driven solutions for public sector
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advancements.
Healthcare & End-of-Life Advocacy
São Paulo, Brazil - 2022 – 2024
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Solely managed the complex healthcare, financial, and legal affairs of aging parents, applying a structured, solution-oriented approach to caregiving.
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Gained in-depth knowledge of chronic disease management, coordinating medical teams, treatment protocols, and crisis interventions for Alzheimer’s, dementia, cancer, and diabetes.
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Recruited, trained, and supervised professional caregivers, ensuring compassionate, high-quality support.
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Managed all financial, legal, and bureaucratic processes, overseeing medical costs, long-term care planning, and cross-border healthcare logistics.
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Navigated end-of-life planning and legal affairs, personal agency, and well-informed decision-making in healthcare.
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Developing initiatives to educate and shift cultural mindsets around aging, death, and preparedness, leveraging insights gained from hands-on experience.
Board Member | Brazilian Women Collective
Bay Area - 2020 - present
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Supports initiatives empowering Brazilian immigrant women through education, professional development, and community building.
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Engages in strategic planning and outreach efforts to foster inclusivity and resilience.
Board Member | Hospital for Hope
Bay Area - 2018 – Present
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Advocates for sustainable healthcare solutions, improving access to medical services for over 100,000 villagers in India.
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Leads fundraising and awareness campaigns to support underserved communities.
Owner, Tailored Cuisine
Bay Area - 2002 – 2012
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Founded and operated a bespoke catering company in the Bay Area, specializing in serving venture capital firms, corporate clients, and individual patrons.
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Gained recognition for expertise in crafting meals tailored to specific dietary needs, including restrictions, allergies, and medical conditions.
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Developed specialized menus for cancer patients, focusing on nutritional requirements and supporting treatments like radioactive iodine uptake (RAIU).
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Built and maintained strong relationships with a diverse clientele, earning a reputation for exceptional service and personalized culinary experiences.
Private Chef
Bay Area - 1999 – 2002
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Provided personalized culinary services to executives and entrepreneurs, addressing specialized dietary needs and medical requirements.
Languages
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Brazilian Portuguese -Native
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English- Fluent
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Spanish- Ability to understand